Domestic hair consumption prospects worth the wait

The key lies in the concept of domestic consumption starts transition


From the consumer point of hair products(Brazilian Hair), hairs because our country is lagging behind consumer attitudes, mainly for domestic consumers to make up for physical defects (such as hair loss, less fat) while wearing a hair, ornaments, beauty consciousness is not strong, and thus has not yet formed consumer climate. The market is flooded with family workshop production of low-end hairs products, users seem to shy away from talking about her use of the hair.

However, this situation has been a shift in research that China wishes of the public in the pursuit of fashion is very strong, as China's economic development and improve the purchasing power of domestic consumers, especially people on the pursuit of luxury fashion consumer will make More and more fashion goods gradually entering into people's daily consumption.

Fashion hair products in the country to promote the most critical factor is the change in consumer attitudes, from a historical perspective review, we can give some examples of changes in consumer attitudes influence daily life is progressive and significant. Thirty years ago, suits, ties, jeans, flared trousers, sunglasses and so began to enter the mainland when they were fashionable, seeking good-looking young fashion favorite, but with the idea of ​​a generation of conflict and by the public boycott, dubbed street ruffian, ought personnel only. But with the passage of time, and now ranks among the fashion jeans and other long in the fashion field occupies a great site. Therefore, we believe that with the shift in attitudes and consumption capacity, the concept of a hair as a fashion consumer will gradually accepted by the people through the star model, consumer guidance, promotion and so on in the younger age groups the way to become our resident new consumption hot spots. "She era" economy - fashion hair products industry paradise for fashion hair products, groups of women doing my part to become the absolute major consumer groups. With the growing maturity of the Chinese consumer market, consumer "she" era as a new concept is proposed, women gradually become the absolute mainstream consumer market, while women have entered the consumer goods industry is fast growing, broad space. "She era" of economic fashion hair products industry for the development of fertile soil.

Women purchasing consumer goods industry expansion is a woman driving force for sustainable development(Cambodian Hair), but also for the continued development of female consumer goods industry has provided a guarantee, while the female population base and the number of high-end women's expansion will benefit the industry's long-term development. Female consumer has the following main features: A. female consumer shift to quality and consumption, with high-end, brand, fashion industry trends. With China's consumption structure upgrading, female consumers as China's major consumer groups, consumption is undergoing upgrading from food and clothing to meet and reflect the quality of life changes. The rapid growth of women's earnings, making the "substitution effect" caused by the "brand" needs will become increasingly prominent, the future will be more female consumers with high-end, brand, fashion industry trends.

Women are mostly consumer goods and even huge profits high, mainly constituted by the fast moving consumer goods and luxury goods, high-end cosmetics, accessories, handbags, fashion hairs, etc. all belong to the list of luxury goods, the consumption of luxury goods, according to forecasts, in 2010 China There are 250 million consumers will have the ability to buy luxury goods, nearly 17 times the 2006 figure; 2015 sales will more than 11.5 billion U.S. dollars, and when the total consumption of luxury goods in China will account for 29%. B. 80 women after spending more fashionable and personalized.

80 representatives of lifestyle has become the symbol, and their consumption is always inseparable from the word fashion, fashion brand back in junior high school after 80 era familiar. 80 like maverick, looking fresh, looking for exciting, very self and personalization. In dress, accessories and issued on the very pursuit of individuality and uniqueness, so a great variety of hairs and better meet their demand characteristics.

C. female consumer with irrationality. Women shopping hobby irrational consumption of the soil, with the modern means of marketing innovation, a variety of promotions, discounts way after another, but also increased the likelihood of female non-rational consumption. Sensual female consumer spending is an important feature. Survey showed that 93.5% of 18 ─ 35-year-old woman has had a variety of non-rational consumer behavior, irrational female consumer spending accounted for the proportion of total expenditure exceeds 20.0%. China's domestic market demand has just begun to release, the demand for space is also being gradually opened, as China's consumption concept, hair products demand growth will be very considerable.

Overall(Indian Hair), the major consumer markets hair needs a yearly basis, the potential consumer market to further nurture and develop both the hair industry to provide a broader space for development and good development prospects, the future of the industry will maintain a 15% -20% annual growth rate in 2015 China hair products output will reach 20 billion U.S. dollars. At present, China's export of hair products are mainly concentrated in Henan, Shandong, Tianjin, Guangdong and Sichuan provinces, the country engaged in hair products production enterprises reached more than 500, of which there are more than 100 in Henan, the industry employed more than 60 million people.